Privacy Notice
Privacy
Policy
Homeland Tea Garden Ltd (collectively "we", “us”,
the "Company", "Homeland Tea Garden" ) respect the privacy
rights of visitors to the Company’s website and mobile app and of individuals
who participate in, access or sign up to any of the Company's services,
activities or online content including without limitation our business
partners’ products and services (collectively referred to as
"Services"). We endeavor to ensure that all our collection,
transmission, storage and usage of personal data is carried out in compliance
with the Personal Data (Privacy) Ordinance, Cap 486 of the laws of the Hong
Kong Special Administrative Region (the "PDPO"). By providing your
personal data to us, you are consenting to this Privacy Policy.
The term "personal data" shall have the meaning
ascribed to it by the PDPO.
PURPOSE
OF COLLECTION AND USE OF PERSONAL DATA
You need not supply any personal data in order to access
the Company’s website or mobile app. When you participate in, access or sign up
to any of the Services, personal data is collected from you to enable us to
provide you with the Services. You may decline to provide us with the requested
personal data, but in such case we may not be able to provide the Services to
you. By submitting your personal data you consent to the use of that data as
set out in this Privacy Policy Statement.
Personal data collected from you may be used by the Company
for, without limitation:
-
identifying you and any accounts you hold with
us
-
enabling the provision of the Services to you
-
conducting identity verification and/or credit
checks
-
determining and verifying your eligibility for
discounts and promotions on products and services
-
enabling us to store your personal data so you
do not have to re-enter it each time you purchase a product
-
order processing, billing and fulfilment
-
direct marketing of the Services (see section
“Direct Marketing” below)
-
direct marketing of the products and services
of the Company’s business partners (see section “Direct Marketing” below)
-
conducting research, statistical analysis and
behavioral analysis
-
conducting program viewership survey and
analysis
-
customer profiling and analyzing your
purchasing preferences
-
customizing the Company’s website and its
content to your particular preferences
-
making suggestions and recommendations to you
and other users of our Services or goods and services that may interest you or
them
-
provisioning of customer services and handling
your complaints and account enquiries, and handling any claim, action and/or
proceedings against the Company or any party
-
fraud prevention and detection
-
auditing purposes
-
making such disclosures as required by
applicable laws, rules and regulations
-
any other purposes directly related to the
purpose for which the personal data were originally collected
TYPES
OF PERSONAL DATA COLLECTED
Types of personal data collected by the Company may
include, without limitation:
-
Your personal information and contact
information such as your name, gender, date of birth, identity card number,
telephone number, social media contact, email address, residential address,
mailing address, and billing address;
-
Your business information such as company name
and address;
-
Your account details, including first and last
4 digits of credit card account numbers, or user accounts;
-
IP address, real-time geographic location data,
browser settings, browsing records, and/or other Internet log information of
your computer or mobile device; and
CONFIDENTIALITY,
DISCLOSURE AND SECURITY OF PERSONAL DATA
All personal data collected and held by the Company will be
kept confidential, but where disclosure is necessary for the Company to comply
with any statutory obligations or requirements, or for the Company to provide
the Services to you or to carry out the original purpose, or a directly related
purpose, for which the personal data were collected, those data may be provided
to the following parties (whether within or outside Hong Kong):
-
Competent court of law, law enforcement
agencies, or other governmental or statutory authorities, institutions or
organizations;
-
Company’s associated companies, business
partners, contractors, agents, sellers or suppliers of the goods/services, or
other service operators, who are involved in the sales and marketing,
administration or provision of the Services;
-
Company’s business partners including without
limitation insurance companies who assess and/or process insurance
applications, renewal applications, insurance claims and settlements, provide
insurance services for you and/or handle enquiries or complaints
-
Any other person under a duty of
confidentiality to the Company including a member of its group of companies, IT
consultants, data processors, auditors, accountants, or lawyers, which has
undertaken to keep such information confidential; and
-
Banks, financial institutions, insurance
companies, credit card issuing companies or debt collection agencies.
Any questions, comments, suggestions or information other
than personal data sent or posted to our website, or any part of the site by
you will be considered as voluntarily provided to the Company on a
non-confidential and non-proprietary basis. We reserve the right to use,
reproduce, disclose, transmit, publish and/or post elsewhere such information
freely, including passing it to any associated company for example, in
connection with the development and marketing of services and to meet user
needs.
We may share non-personal data such as anonymised data and
aggregated data relating to without limitation sales transactions, user
traffic, logistics and warehouse performance publicly and with our partners
including without limitation with existing and potential business partners,
sellers or suppliers of the goods/services, start-up entrepreneurs and
academics.
All reasonable efforts are made to ensure that any personal
data held by the Company is stored in a secure and safe place.
All personal data which we collect is kept confidential to
the best of our ability. You will appreciate however, that we cannot guarantee
the security of transmission.
If you purchase our business partners’ products or services
including without limitation insurance products, your personal data will be
transferred to that business partner and your personal data will be used,
processed and stored in accordance with that business partner’s privacy policy,
which is outside our control. Please refer to the relevant privacy policy of
our business partner.
TRANSFER
OF PERSONAL DATA OUTSIDE HONG KONG
If necessary, the Company may transfer the personal data to
places outside the Hong Kong Special Administrative Region for carrying out the
purposes, or the directly related purposes, for which the personal data were
collected. All the transfer of those personal data will be carried out in
compliance with the requirements of the PDPO.
DIRECT
MARKETING
From time to time, the Company may use your personal data
to send you news, offers, promotions and joint marketing offers and the Company
requires your consent for that purpose. We may contact you by email, in-app
notifications, social media, SMS, text/picture/video message, telephone or
mail.
Your name, email address, telephone number, contact
address, social media contact, date of birth, products and services portfolio
information, transaction patterns and behaviors, browsing records, content
viewing habits and personal interests held by the Company may be used by the
Company in direct marketing of the Services and the following products or
services offered by the Company’s business partners, which may be of interest
to you.
If you prefer not to receive any direct marketing
communications from us or our marketing partners, you can opt out at any time
by updating your preferences through your registered account or an unsubscribe
link provided. Upon receipt of your request, we shall cease to so use your
personal data as soon as possible without charge to you.
DATA
ACCESS AND CORRECTION
If you have any query in relation to the Company’s privacy
policy or you wish to access or correct your personal data held by us, you may
contact us by sending email to sales@homelandteagarden.com.
The Company reserves the right to charge you a reasonable
fee for complying with a data access request as permitted by the PDPO.
In the event of any discrepancy or inconsistency between
the English and Chinese versions of this Privacy Policy, the English version
shall prevail.
We keep this Privacy Policy under regular review and place
updates on our website from time to time.
Last Updated: June 2021