Privacy Policy

Homeland Tea Garden Ltd (collectively "we", “us”, the "Company", "Homeland Tea Garden" ) respect the privacy rights of visitors to the Company’s website and mobile app and of individuals who participate in, access or sign up to any of the Company's services, activities or online content including without limitation our business partners’ products and services (collectively referred to as "Services"). We endeavor to ensure that all our collection, transmission, storage and usage of personal data is carried out in compliance with the Personal Data (Privacy) Ordinance, Cap 486 of the laws of the Hong Kong Special Administrative Region (the "PDPO"). By providing your personal data to us, you are consenting to this Privacy Policy.

The term "personal data" shall have the meaning ascribed to it by the PDPO.

PURPOSE OF COLLECTION AND USE OF PERSONAL DATA

You need not supply any personal data in order to access the Company’s website or mobile app. When you participate in, access or sign up to any of the Services, personal data is collected from you to enable us to provide you with the Services. You may decline to provide us with the requested personal data, but in such case we may not be able to provide the Services to you. By submitting your personal data you consent to the use of that data as set out in this Privacy Policy Statement.

Personal data collected from you may be used by the Company for, without limitation:

-         identifying you and any accounts you hold with us

-         enabling the provision of the Services to you

-         conducting identity verification and/or credit checks

-         determining and verifying your eligibility for discounts and promotions on products and services

-         enabling us to store your personal data so you do not have to re-enter it each time you purchase a product

-         order processing, billing and fulfilment

-         direct marketing of the Services (see section “Direct Marketing” below)

-         direct marketing of the products and services of the Company’s business partners (see section “Direct Marketing” below)

-         conducting research, statistical analysis and behavioral analysis

-         conducting program viewership survey and analysis

-         customer profiling and analyzing your purchasing preferences

-         customizing the Company’s website and its content to your particular preferences

-         making suggestions and recommendations to you and other users of our Services or goods and services that may interest you or them

-         provisioning of customer services and handling your complaints and account enquiries, and handling any claim, action and/or proceedings against the Company or any party

-         fraud prevention and detection

-         auditing purposes

-         making such disclosures as required by applicable laws, rules and regulations

-         any other purposes directly related to the purpose for which the personal data were originally collected

TYPES OF PERSONAL DATA COLLECTED

Types of personal data collected by the Company may include, without limitation:

-         Your personal information and contact information such as your name, gender, date of birth, identity card number, telephone number, social media contact, email address, residential address, mailing address, and billing address;

-         Your business information such as company name and address;

-         Your account details, including first and last 4 digits of credit card account numbers, or user accounts;

-         IP address, real-time geographic location data, browser settings, browsing records, and/or other Internet log information of your computer or mobile device; and

CONFIDENTIALITY, DISCLOSURE AND SECURITY OF PERSONAL DATA

All personal data collected and held by the Company will be kept confidential, but where disclosure is necessary for the Company to comply with any statutory obligations or requirements, or for the Company to provide the Services to you or to carry out the original purpose, or a directly related purpose, for which the personal data were collected, those data may be provided to the following parties (whether within or outside Hong Kong):

-         Competent court of law, law enforcement agencies, or other governmental or statutory authorities, institutions or organizations;

-         Company’s associated companies, business partners, contractors, agents, sellers or suppliers of the goods/services, or other service operators, who are involved in the sales and marketing, administration or provision of the Services;

-         Company’s business partners including without limitation insurance companies who assess and/or process insurance applications, renewal applications, insurance claims and settlements, provide insurance services for you and/or handle enquiries or complaints

-         Any other person under a duty of confidentiality to the Company including a member of its group of companies, IT consultants, data processors, auditors, accountants, or lawyers, which has undertaken to keep such information confidential; and

-         Banks, financial institutions, insurance companies, credit card issuing companies or debt collection agencies.

Any questions, comments, suggestions or information other than personal data sent or posted to our website, or any part of the site by you will be considered as voluntarily provided to the Company on a non-confidential and non-proprietary basis. We reserve the right to use, reproduce, disclose, transmit, publish and/or post elsewhere such information freely, including passing it to any associated company for example, in connection with the development and marketing of services and to meet user needs.

We may share non-personal data such as anonymised data and aggregated data relating to without limitation sales transactions, user traffic, logistics and warehouse performance publicly and with our partners including without limitation with existing and potential business partners, sellers or suppliers of the goods/services, start-up entrepreneurs and academics.

All reasonable efforts are made to ensure that any personal data held by the Company is stored in a secure and safe place.

All personal data which we collect is kept confidential to the best of our ability. You will appreciate however, that we cannot guarantee the security of transmission.

If you purchase our business partners’ products or services including without limitation insurance products, your personal data will be transferred to that business partner and your personal data will be used, processed and stored in accordance with that business partner’s privacy policy, which is outside our control. Please refer to the relevant privacy policy of our business partner.

TRANSFER OF PERSONAL DATA OUTSIDE HONG KONG

If necessary, the Company may transfer the personal data to places outside the Hong Kong Special Administrative Region for carrying out the purposes, or the directly related purposes, for which the personal data were collected. All the transfer of those personal data will be carried out in compliance with the requirements of the PDPO.

DIRECT MARKETING

From time to time, the Company may use your personal data to send you news, offers, promotions and joint marketing offers and the Company requires your consent for that purpose. We may contact you by email, in-app notifications, social media, SMS, text/picture/video message, telephone or mail.

Your name, email address, telephone number, contact address, social media contact, date of birth, products and services portfolio information, transaction patterns and behaviors, browsing records, content viewing habits and personal interests held by the Company may be used by the Company in direct marketing of the Services and the following products or services offered by the Company’s business partners, which may be of interest to you.

If you prefer not to receive any direct marketing communications from us or our marketing partners, you can opt out at any time by updating your preferences through your registered account or an unsubscribe link provided. Upon receipt of your request, we shall cease to so use your personal data as soon as possible without charge to you.

DATA ACCESS AND CORRECTION

If you have any query in relation to the Company’s privacy policy or you wish to access or correct your personal data held by us, you may contact us by sending email to sales@homelandteagarden.com.

The Company reserves the right to charge you a reasonable fee for complying with a data access request as permitted by the PDPO.

In the event of any discrepancy or inconsistency between the English and Chinese versions of this Privacy Policy, the English version shall prevail.

We keep this Privacy Policy under regular review and place updates on our website from time to time.

Last Updated: June 2021